
M I S S I O N —————
I help companies to build meaningful relationships with their communities by aligning their brand and customer experiences with their values.
It’s my vocation to find the underlying human problem within a business problem and then outline a creative way to solve it.
D O I N G —————
I bridge the gap between strategy and execution.
Therefore I translate business goals into brillant creative strategy.
These strategies are always built on carefully refined human insights.
I help companies to decide confidently on where, when, and how to win.
As a classic T-Strategist I’m capable of shaping brands, writing strategy and planning campaigns as well as building and directing strategy teams
HOW IT’S DONE —————
The GLDN approach to brand and creative strategy builds on the advantages of design thinking, future foresight, and user-centric research methods.
This enables me to business growth through communication efforts in a way that’s lean, iterative, and future-proof.
At first I’ll review my client’s status quo as well as it’s business and consumer goals.
Together then we’ll be establishing a profound understanding of the challenges they’re facing.
Using various kinds of research we’ll be shining light on hidden truths about real people’s lives. These truths and costumer-centric insights can later be used as levers to success.
I truly enjoy questioning all sorts of assumptions, corporate filters, and briefings.
So dear future clients: Please be prepared to participate in a workshop, or two 😉
Once the winning aspiration is set we’ll design an agile process for it’s implementation together. This workflow is always tailored to the specific situation and never just a ‘best practice’.
Foresight
Understanding the future enables better decision-making. I can analyze the key drivers of change, create alternative future scenarios and build future proof positioning and branding.
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Systematic Trend Analysis
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Future Scenarios
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Insight Generation
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Future Messaging & Positioning Check
Brand Experience
I help to craft and fine-tune brands to resonate with their stakeholders. I do so by defining a brand’s purpose, vision and core values. Based on that I shape strategies to improve every part of their business.
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Brand Definition
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Brand Activation
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Brand Identity
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Creative Concept & Planning
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Research & Measurement
Customer Experience
Providing exceptional customer experience is key to building a superior brand.
I make sure brands know what their customers really want and how to even exceed their expectations.
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Qualitative User Research
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Persona Design & Empathy Mapping
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Customer Journey & Touchpoint Mapping
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Messaging & Content Strategy
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Research & Measurement
Employee Experience
Employees are a brand’s best ambassadors. Or their worst.
Let’s better make sure those employees breathe the company’s values and become positive testimonials for the brand.
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Mission & Vision Development
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Culture Analytics & Definition
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Employee Value Proposition
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Employer Branding
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Research & Measurement
Strategy Consulting
Struggling with too much complexity? Not sure where to start and what to focus on? I’m here to help! GLDN is offering individual consulting services to help you gain clarity and improve your brand’s performance.
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Identification of pain points, challenges, and opportunities
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Goal setting and prioritization
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Iterative strategy development
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Individual process guidance
Foresight
Understanding the future enables better decision making. We help you to analyze influencing factors, create alternative future scenarios and build future proof positioning and branding.
-
Trend Analysis
-
Future Scenarios
-
Foresight Communication Sprint
-
Future Messaging & Positioning Check
Brand Experience
We help to craft and fine tune brands to resonate with their stakeholders. We do so by defining your organisation’s true meaning and core values. Based on that we build strategies to improve every part of your business.
-
Brand Definition
-
Brand Activation
-
Brand Identity
-
Creative Concept & Campaigns
-
Research & Measurement
Customer Experience
Providing exceptional customer experience is key to building a superior brand.
We make sure you know what your customers really want and exceed their expectations.
-
Qualitative User Research
-
Persona Design & Empathy Mapping
-
Customer Journey & Touchpoint Mapping
-
Messaging & Content Strategy
-
Research & Measurement
Employee Experience
Your employees are your best brand ambassadors. Or your worst.
We make sure your employees breathe your company’s values and become positive testimonials for your brand.
-
Mission & Vision Development
-
Culture Analytics & Definition
-
Employee Value Proposition
-
Employer Branding
-
Research & Measurement
Consulting
Struggling with too much complexity? Not sure where to start and what to focus on? We’ve got you covered. We are offering individual consulting services to help you gain clarity and improve your brand’s performance.
-
Identification of paint points, challenges and opportunities
-
Goal setting and prioritization
-
Iterative strategy development
-
Individual process guidance