
O U R M I S S I O N —————
We help companies align their brand experiences and values in order to build meaningful relationships with their communities.
We’re a boutique agency for brand strategy.
Welcome to GLDN
W H A T W E D O —————
Brand is what is perceived and felt by everyone that engages with your business.
Superior branding aligns company values with customers and employees experiences.
It’s crucial to understand what matters to them and to act accordingly.
As brand strategists we’re here to help you do just that.
We bridge the gap between strategy and execution creating exceptional brand experiences.
H O W W E W O R K —————
Here at GLDN we first and foremost establish a profound understanding of the challenges you‘re facing.
Based on that we form a lean process to improve your brand experience. Our workflow is always tailored to your specific situation and never just a ‘best practice’.
The GLDN approach to brand strategy builds on the advantages from design thinking, future foresight and user centric research methods.
This enables us to promote business growth in a way that’s lean, iterative and future proof.
Foresight
Understanding the future enables better decision making. We help you to analyze influencing factors, create alternative future scenarios and build future proof positioning and branding.
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Trend Analysis
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Future Scenarios
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Foresight Communication Sprint
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Future Messaging & Positioning Check
Brand Experience
We help to craft and fine tune brands to resonate with their stakeholders. We do so by defining your organisation’s true meaning and core values. Based on that we build strategies to improve every part of your business.
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Brand Definition
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Brand Activation
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Brand Identity
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Creative Concept & Campaigns
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Research & Measurement
Customer Experience
Providing exceptional customer experience is key to building a superior brand.
We make sure you know what your customers really want and exceed their expectations.
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Qualitative User Research
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Persona Design & Empathy Mapping
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Customer Journey & Touchpoint Mapping
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Messaging & Content Strategy
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Research & Measurement
Employee Experience
Your employees are your best brand ambassadors. Or your worst.
We make sure your employees breathe your company’s values and become positive testimonials for your brand.
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Mission & Vision Development
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Culture Analytics & Definition
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Employee Value Proposition
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Employer Branding
-
Research & Measurement
Consulting
Struggling with too much complexity? Not sure where to start and what to focus on? We’ve got you covered. We are offering individual consulting services to help you gain clarity and improve your brand’s performance.
-
Identification of paint points, challenges and opportunities
-
Goal setting and prioritization
-
Iterative strategy development
-
Individual process guidance
Foresight
Understanding the future enables better decision making. We help you to analyze influencing factors, create alternative future scenarios and build future proof positioning and branding.
-
Trend Analysis
-
Future Scenarios
-
Foresight Communication Sprint
-
Future Messaging & Positioning Check
Brand Experience
We help to craft and fine tune brands to resonate with their stakeholders. We do so by defining your organisation’s true meaning and core values. Based on that we build strategies to improve every part of your business.
-
Brand Definition
-
Brand Activation
-
Brand Identity
-
Creative Concept & Campaigns
-
Research & Measurement
Customer Experience
Providing exceptional customer experience is key to building a superior brand.
We make sure you know what your customers really want and exceed their expectations.
-
Qualitative User Research
-
Persona Design & Empathy Mapping
-
Customer Journey & Touchpoint Mapping
-
Messaging & Content Strategy
-
Research & Measurement
Employee Experience
Your employees are your best brand ambassadors. Or your worst.
We make sure your employees breathe your company’s values and become positive testimonials for your brand.
-
Mission & Vision Development
-
Culture Analytics & Definition
-
Employee Value Proposition
-
Employer Branding
-
Research & Measurement
Consulting
Struggling with too much complexity? Not sure where to start and what to focus on? We’ve got you covered. We are offering individual consulting services to help you gain clarity and improve your brand’s performance.
-
Identification of paint points, challenges and opportunities
-
Goal setting and prioritization
-
Iterative strategy development
-
Individual process guidance