Marketing is silver,
branding is GLDN

O U R M I S S I O N —————

We help companies align their brand experiences and values in order to build meaningful relationships with their communities.

We’re a boutique agency for brand strategy.

Welcome to GLDN

W H A T W E D O —————

Brand is what is perceived and felt by everyone that engages with your business.
Superior branding aligns company values with customers and employees experiences.
It’s crucial to understand what matters to them and to act accordingly.
As brand strategists we’re here to help you do just that.

We bridge the gap between strategy and execution creating exceptional brand experiences.

„Your brand is the single
most important investment you can make in your business.“

Steve Forbes, Editor in Chief of Forbes Magazine

H O W W E W O R K —————

Here at GLDN we first and foremost establish a profound understanding of the challenges you‘re facing.
Based on that we form a lean process to improve your brand experience. Our workflow is always tailored to your specific situation and never just a ‘best practice’.

The GLDN approach to brand strategy builds on the advantages from design thinking, future foresight and user centric research methods.
This enables us to promote business growth in a way that’s lean, iterative and future proof.

O U R S E R V I C E S —————

FS

FORESIGHT

BX

BRAND EXPERIENCE

CX

CUSTOMER EXPERIENCE

EX

EMPLOYEE EXPERIENCE

CS

CONSULTING

Foresight

Understanding the future enables better decision making. We help you to analyze influencing factors, create alternative future scenarios and build future proof positioning and branding.

Trend Analysis
Future Scenarios
Foresight Communication Sprint
Future Messaging & Positioning Check

FS

BX

Brand Experience

We help to craft and fine tune brands to resonate with their stakeholders. We do so by defining your organisation’s true meaning and core values. Based on that we build strategies to improve every part of your business.

Brand Definition
Brand Activation
Brand Identity
Creative Concept & Campaigns
Research & Measurement

Customer Experience

Providing exceptional customer experience is key to building a superior brand.
We make sure you know what your customers really want and exceed their expectations.

Qualitative User Research
Persona Design & Empathy Mapping
Customer Journey & Touchpoint Mapping
Messaging & Content Strategy
Research & Measurement

CX

EX

Employee Experience

Your employees are your best brand ambassadors. Or your worst.
We make sure your employees breathe your company’s values and become positive testimonials for your brand.

Mission & Vision Development
Culture Analytics & Definition
Employee Value Proposition
Employer Branding
Research & Measurement

Consulting

Struggling with too much complexity? Not sure where to start and what to focus on? We’ve got you covered. We are offering individual consulting services to help you gain clarity and improve your brand’s performance.

Identification of paint points, challenges and opportunities
Goal setting and prioritization
Iterative strategy development
Individual process guidance

CS

O U R S E R V I C E S —————

FS

Foresight

Understanding the future enables better decision making. We help you to analyze influencing factors, create alternative future scenarios and build future proof positioning and branding.

Trend Analysis
Future Scenarios
Foresight Communication Sprint
Future Messaging & Positioning Check

BX

Brand Experience

We help to craft and fine tune brands to resonate with their stakeholders. We do so by defining your organisation’s true meaning and core values. Based on that we build strategies to improve every part of your business.

Brand Definition
Brand Activation
Brand Identity
Creative Concept & Campaigns
Research & Measurement

CX

Customer Experience

Providing exceptional customer experience is key to building a superior brand.
We make sure you know what your customers really want and exceed their expectations.

Qualitative User Research
Persona Design & Empathy Mapping
Customer Journey & Touchpoint Mapping
Messaging & Content Strategy
Research & Measurement

EX

Employee Experience

Your employees are your best brand ambassadors. Or your worst.
We make sure your employees breathe your company’s values and become positive testimonials for your brand.

Mission & Vision Development
Culture Analytics & Definition
Employee Value Proposition
Employer Branding
Research & Measurement

CS

Consulting

Struggling with too much complexity? Not sure where to start and what to focus on? We’ve got you covered. We are offering individual consulting services to help you gain clarity and improve your brand’s performance.

Identification of paint points, challenges and opportunities
Goal setting and prioritization
Iterative strategy development
Individual process guidance

A B O U T U S —————

GLDN is a Berlin-based boutique agency for brand strategy and positioning.

We’re on a mission to stop people confusing branding with marketing.
Our goal is to work with clients who are brave enough to be authentic and who strive to be best in class.

Combining years of international experience in various disciplines, we deliver individual services that help companies to craft brands that matter. We feature an extensive network of professionals ranging from packaging design to growth marketing.

We believe in honesty, collaboration and fast iteration.

P A R T N E R —————

Ananda Rieber

Ananda is communication scientist and sociologist with over ten years experience in communication consulting. With a deep understanding for the underlying processes, he builds strategies, campaigns and brand experiences for organisations of all kinds – from social businesses to large corporations.

Dominik Krabbe

Media scientist and design thinker by training, Dominik builds on his long experience in innovation consulting, user research, foresight and facilitation to make sure customers and employees experiences are aligned with a company’s true values.

Marketing is silver, branding is GLDN

O U R M I S S I O N —————

We help companies align their brand experiences and values in order to build meaningful relationships with their communities.

We’re a boutique agency for brand strategy.

Welcome to GLDN

W H A T W E D O —————

Brand is what is perceived and felt by everyone that engages with your business. Superior branding aligns company values with customers and employees experiences. It’s crucial to understand what matters to them and to act accordingly. As brand strategists we’re here to help you do just that.

We bridge the gap between strategy and execution creating exceptional brand experiences.

„Your brand is the single most important investment you can make in your business.“

H O W W E W O R K —————

Here at GLDN we first and foremost establish a profound understanding of the challenges you‘re facing. Based on that we form a lean process to improve your brand experience. Our workflow is always tailored to your specific situation and never just a ‘best practice’.

The GLDN approach to brand strategy builds on the advantages from design thinking, future foresight and user centric research methods. This enables us to promote business growth in a way that’s lean, iterative and future proof.

O U R S E R V I C E S —————

FS

BX

CX

EX

CS

Foresight

Understanding the future enables better decision making. We help you to analyze influencing factors, create alternative future scenarios and build future proof positioning and branding.

Trend Analysis

Future Scenarios

Foresight Communication Sprint

Future Messaging & Positioning Check

FS

BX

Brand Experience

We help to craft and fine tune brands to resonate with their stakeholders. We do so by defining your organisation’s true meaning and core values. Based on that we build strategies to improve every part of your business.

Brand Definition

Brand Activation

Brand Identity

Creative Concept & Campaigns

Research & Measurement

Customer Experience

Providing exceptional customer experience is key to building a superior brand. We make sure you know what your customers really want and exceed their expectations.

Qualitative User Research

Persona Design & Empathy Mapping

Customer Journey & Touchpoint Mapping

Messaging & Content Strategy

Research & Measurement

CX

EX

Employee Experience

Your employees are your best brand ambassadors. Or your worst. We make sure your employees breathe your company’s values and become positive testimonials for your brand.

Mission & Vision Development

Culture Analytics & Definition

Employee Value Proposition

Employer Branding

Research & Measurement

Consulting

Struggling with too much complexity? Not sure where to start and what to focus on? We’ve got you covered. We are offering individual consulting services to help you gain clarity and improve your brand’s performance.

Identification of paint points, challenges and opportunities

Goal setting and prioritization

Iterative strategy development

Individual process guidance

CS

O U R S E R V I C E S —————

FS

Foresight

Understanding the future enables better decision making. We help you to analyze influencing factors, create alternative future scenarios and build future proof positioning and branding.

Trend Analysis

Future Scenarios

Foresight Communication Sprint

Future Messaging & Positioning Check

BX

Brand Experience

We help to craft and fine tune brands to resonate with their stakeholders. We do so by defining your organisation’s true meaning and core values. Based on that we build strategies to improve every part of your business.

Brand Definition

Brand Activation

Brand Identity

Creative Concept & Campaigns

Research & Measurement

CX

Customer Experience

Providing exceptional customer experience is key to building a superior brand. We make sure you know what your customers really want and exceed their expectations.

Qualitative User Research

Persona Design & Empathy Mapping

Customer Journey & Touchpoint Mapping

Messaging & Content Strategy

Research & Measurement

Marketing is silver,
branding is GLDN

Brand is what is perceived and felt by everyone that engages with your business.
Superior branding aligns company values with customers and employees experiences.
It’s crucial to understand what matters to them and to act accordingly.
As brand strategists we’re here to help you do just that.

„Your brand is the single
most important investment you can make in your business.“

Here at GLDN we first and foremost establish a profound understanding of the challenges you‘re facing.
Based on that we form a lean process to improve your brand experience. Our workflow is always tailored to your specific situation and never just a ‘best practice’.

The GLDN approach to brand strategy builds on the advantages from design thinking, future foresight and user centric research methods.
This enables us to promote business growth in a way that’s lean, iterative and future proof.

Providing exceptional customer experience is key to building a superior brand.
We make sure you know what your customers really want and exceed their expectations.

Your employees are your best brand ambassadors. Or your worst.
We make sure your employees breathe your company’s values and become positive testimonials for your brand.

Providing exceptional customer experience is key to building a superior brand.
We make sure you know what your customers really want and exceed their expectations.

Your employees are your best brand ambassadors. Or your worst.
We make sure your employees breathe your company’s values and become positive testimonials for your brand.

We’re on a mission to stop people confusing branding with marketing.
Our goal is to work with clients who are brave enough to be authentic and who strive to be best in class.