Marketing is silver,
Strategy is GLDN

Critical ideas at the speed of thought.

M I S S I O N —————

I help companies to build meaningful relationships with their communities by aligning their brand and customer experiences with their values.

It’s my vocation to find the underlying human problem within a business problem and then outline a creative way to solve it.

D O I N G —————

I help companies confidently decide where, when, and how to win.
I do so by bridging the gap between strategy and execution.
Therefore I translate business goals into creative strategies. These strategies are always built on carefully refined human insights.

I shape brands, plan campaigns, and help organisations perform better.
Areas of expertise: Research & Diagnosis, Positioning, Brand Strategy, Go to Market Strategy, Marketing Effectiveness, Creative Strategy, Comms Planning, Digital & Content Strategy, Innovation and Organisational Development.

My objective is effectiveness.
My strategy is creativity.

HOW IT’S DONE —————

The GLDN approach to brand and creative strategy builds on the advantages of design thinking, organisational development, and user-centric research methods.
This enables me to promote business growth through lean, iterative, and future-proof communication efforts.

At first, I’ll review my client’s status quo as well as its business and consumer goals.
Together then, we’ll be establishing a profound understanding of the challenges they’re facing.
Using various kinds of research, we’ll be shining light on hidden truths about real people’s lives. These truths and customer-centric insights can later be used as levers to success.

I enjoy questioning all sorts of assumptions, corporate filters, and briefings.
So dear future clients: Please be prepared to participate in a workshop or two 😉

Once the winning aspiration is set, we’ll design an agile process for its implementation together. This workflow is always tailored to the specific situation and never just a ‘best practice’.

S E R V I C E S —————

FS

FORESIGHT

BX

BRAND EXPERIENCE

CX

CUSTOMER EXPERIENCE

EX

EMPLOYEE EXPERIENCE

CS

CONSULTING

Foresight

Understanding the future enables better decision-making. I analyse the key drivers of change, create alternative future scenarios and build future-proof positioning and branding.

Systematic Trend Analysis
Future Scenarios
Insight Generation
Future Messaging & Positioning Check

FS

BX

Brand Experience

I craft and fine-tune brands to resonate with their stakeholders. I start with the brand’s purpose, vision and core values. Based on that, I shape strategies to improve every part of their business.

Brand Positioning
Brand Naming & Architecture
Brand Strategy
Creative Concept & Planning
Research & Measurement

Customer Experience

Providing exceptional customer experience is key to building a superior brand.
I ensure brands know what their customers want and how to exceed their expectations.

Qualitative User Research
Persona Design & Empathy Mapping
Customer Journey & Touchpoint Mapping
Messaging & Content Strategy
Research & Measurement

CX

EX

Employee Experience

Employees are a brand’s best ambassadors. Or their worst.
I ensure those employees breathe the company’s values and become positive testimonials for the brand.

Mission & Vision Development
Culture Analytics & Definition
Employee Value Proposition
Employer Branding
Research & Measurement

Strategy Consulting

Struggling with too much complexity? Not sure where to start and what to focus on? I’m here to help! I offer individual consulting services to help you gain clarity and improve your brand’s performance.

Identification of pain points, challenges, and opportunities
Goal setting and prioritisation
Iterative strategy development
Individual process guidance

CS

O U R S E R V I C E S —————

FS

Foresight

Understanding the future enables better decision making. We help you to analyze influencing factors, create alternative future scenarios and build future proof positioning and branding.

Trend Analysis
Future Scenarios
Foresight Communication Sprint
Future Messaging & Positioning Check

BX

Brand Experience

We help to craft and fine tune brands to resonate with their stakeholders. We do so by defining your organisation’s true meaning and core values. Based on that we build strategies to improve every part of your business.

Brand Definition
Brand Activation
Brand Identity
Creative Concept & Campaigns
Research & Measurement

CX

Customer Experience

Providing exceptional customer experience is key to building a superior brand.
We make sure you know what your customers really want and exceed their expectations.

Qualitative User Research
Persona Design & Empathy Mapping
Customer Journey & Touchpoint Mapping
Messaging & Content Strategy
Research & Measurement

EX

Employee Experience

Your employees are your best brand ambassadors. Or your worst.
We make sure your employees breathe your company’s values and become positive testimonials for your brand.

Mission & Vision Development
Culture Analytics & Definition
Employee Value Proposition
Employer Branding
Research & Measurement

CS

Consulting

Struggling with too much complexity? Not sure where to start and what to focus on? We’ve got you covered. We are offering individual consulting services to help you gain clarity and improve your brand’s performance.

Identification of paint points, challenges and opportunities
Goal setting and prioritization
Iterative strategy development
Individual process guidance

A B O U T —————

My name is Ananda Rieber. I’m an award-winning Freelance Strategy Director with a track record of work that works.
I currently live in Berlin, Germany, from where I service clients internationally.

Within twelve years of working in brand communications, I led strategy for brands like McDonald’s, Mercedes, Bosch and Aldi and agencies such as TBWA, Ogilvy, Saatchi & Saatchi and DDB.

But, more than fancy names and job titles, I enjoy working with brands that have an appetite for strategy and a hunger for results.

I’m proudly featuring an extensive network of professionals ranging from experienced creative directors to community managers. Combining years of international experience in various disciplines, together we can take on even large-scale projects to help companies craft brands that matter.

I believe in the beautiful power of honesty, collaboration and fast iteration.

C O N T A C T —————

Get in touch

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